For SaaS teams without a designer

Your product works. It just doesn't look like something people pay for yet.

An unfinished-looking product costs you at every step: demos stall, trials don't activate, users quietly leave. We find the friction costing you signups, upgrades and retention, fix it in your codebase, and set up a design system your AI tools follow, so it stays fixed.

5 working days. Credited in full if you go ahead with the Fix Sprint. You keep the findings either way.

What the review looks for
What we find
What it moves
Screens that don't match
Trust in demos and trials
Onboarding nobody designed
More signups reach first value
Missing loading, empty and error states
Fewer "is this broken?" moments and tickets
New AI-built screens that drift
Quality that holds as you ship
5 working days · $1,000 · credited to the sprint

14+ years of work behind products at

The problem

Shipping fast with AI is easy. Keeping the product coherent is not.

Cursor, Claude and Lovable let a small team ship features every week. Without a designer, each one arrives with its own spacing, buttons and flow. Your customers notice before you do.

01

Screens that don't match

Every feature was built in a different session, so buttons, spacing and patterns drift. The product starts to look like five products.

02

Flows nobody designed

Onboarding, settings and empty screens were generated, not designed. New users stall before they reach the part that matters.

03

Missing states

Loading, empty and error states were never drawn, so the product feels unfinished the moment something is slow or goes wrong.

04

Every new screen makes it worse

AI tools copy whatever is already there. Without a design system to follow, the inconsistency compounds with every release.

Selected work

Products we've made feel like one product.

Real client products, designed and shipped by the team that would work on yours.

VIPR AI web and mobile app redesign
VIPR AI · Web and mobile app

From templated components to one consistent product

VIPR's app was built on Material UI with inconsistent, templated components and weak flows on key pages. We redesigned the web app and designed the mobile app on one system.

See the VIPR work
Arbling retailer SaaS dashboard
Arbling · B2B SaaS dashboard

One design system across dashboard, AR and mobile

Nine deliverables, from the retailer dashboard to AR try-on, mobile and checkout, built on a single design system so every surface reads as one product.

Read the Arbling case study
HeyFern AI wellness app chat screen
HeyFern · AI wellness app

Off Base44 and into production, zero data loss

A live app built on a no-code tool, moved to its own TypeScript codebase with no downtime for existing users, plus Stripe billing and an AI safety layer.

Read the HeyFern case study
Who does the work

Product design from the first designer at Mattermost. Front-end from engineers who ship in your codebase.

Before The Small Square, Asaad Mahmood was the first designer at Mattermost and has worked on the product for 12 years, from launch to enterprise and government customers. The team pairs that experience with front-end engineers and QA, so we design it, build it and merge it. No Figma handover left for your team to figure out.

Read the HeyFern case study
12 yrs
Designing Mattermost, used by enterprise and government teams
25+
B2B SaaS products shipped
$1M+
Earned on Upwork, 100% Job Success
0
Data lost moving HeyFern off Base44 to its own codebase

Everyone loves the new look, feel, and UX.

Sean Petty, CEO, VIPR

Don't take our word

Have a look at some of the impact we've made for others

Security Docs

Executive Assistant

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Asaad's passion for his craft shows in his work. He always delivers thoughtful and polished experiences even under pressure. He is insightful and inquisitive and brings endless value to the products he builds. His openness too feedback makes design reviews effortless. Asaad is a pleasure to work with and he would be a valuable addition to any team.

Andrew Brown

Director, Product Design

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Jonathan Raynor

CEO

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"Asaad is a very talented designer and frontend engineer. He onboarded quickly and made valuable contributions on our sitemap and user flows after just a few days.He then created the wireframes and designs in record time and proactively looked for and applied feedback.Overall, he led the UI part of this project exceptionally well and went beyond our expectations.

Thibaut Mattio

Principal Software Engineer

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Kevin Walsh

CEO at Chemishield

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Overall, it’s a home run — everyone loves the new look, feel, and UX.... We’ve started to bring live clients on, some of them major clients.... Business is absolutely exploding.... We are really planning some major things for 2023 and I’d really like to continue our relationship and have you involved at every step. There’s still a lot to be done!‍

Sean Petty

CEO and Product Owner

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Asaad was an incredible partner. Perfect. He is a great designer, communicator and collaborator. He exceeded our teams' expectations on all levels. He was 1000% responsive and tackled all tasks and requests in a timely fashion. He was always available to support all members of our team and helped create sophisticated documents to demonstrate scope and needs. We will always work with him and look forward to it. We are grateful for his talents and that we could trust him with so many important initiatives. He always delivered.

Jennifer Brisman

CEO

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Thank you for all the hard work and for your patience in working with us. Was a pleasure and hope to work with you again soon

Haroon Sethi

CEO

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Asaad and his team are great at exploring your needs and making them a reality. I came in with an idea of what I thought I wanted and they delivered beyond my expectations. What they made is better than what I had envisioned it would be. Asaad is also very available and responsive. I would ask if they could mock up something and within minutes it would be done. I'm very pleased with the work we were able to do with them.

Khadem Badiyan

Co-Founder and CEO

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Hardworking, dedicated, creative, easy to work with. It has been a pleasure working with him. I will definitely​ hire him again when required.

Dr Mohsin Ashraf

CEO

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How it works

A $1,000 review first. A fixed-price sprint only if it's worth it.

You see exactly what we'd fix, and what it costs, before you commit to anything bigger.

015 working days

Product Review, $1,000

We go through your product end to end, with your analytics if you have them, and hand you a ranked list of what's inconsistent, confusing or unfinished, with a fixed quote to fix it. You keep the list either way.

022 to 4 weeks

Fix Sprint

We redesign the problem areas and ship them in your codebase, with progress you can see every week. The $1,000 review fee is credited in full.

03Final week

AI-ready design system

We turn the fixes into a component library and written rules your AI coding tools follow, plus a short guide and video, so your team can build new screens on-system without us.

04Optional

Stay or hand over

If you want us to keep shipping with you, we continue month to month. If not, you leave with everything documented.

Questions

What founders ask before booking.

Q

Do you work in our codebase?

Yes. Our engineers work through your repository and your review process, so the fixes ship as code, not as a design file someone still has to build.

Q

We already have a designer.

Then this probably isn't for you yet. The review is built for teams where founders and engineers are making the design calls.

Q

What do you need from us?

Access to a staging or demo account, view access to your analytics if you have it, and 30 minutes to walk us through what worries you most.

Find out what makes your product feel unfinished, in 5 days.

Book a 15-minute call. We'll look at your product together, agree what the review should cover, and tell you honestly if we're not the right team for it.

Book a 15-minute call

Product Review: $1,000, 5 working days, credited in full to the Fix Sprint.